Orchestration
Product Statement
Healthcare professionals (HCPs) may feel unsupported due to disjointed communication between different departments, resulting in a lack of clarity and understanding. Multiple departments communicating independently with providers can create confusion and a lack of continuity in care. A lack of prioritization for critical messages, such as test results indicating a life-threatening condition, can lead to delays in care or patient harm. Prioritizing critical messages can help ensure that HCPs receive important information in a timely manner to provide optimal care.
Solution
The process of engaging healthcare professionals (HCPs) through integration of existing data and analytics involves collecting data on HCPs, analyzing it to identify patterns and trends, defining business rules and decision-making criteria, and developing targeted engagement strategies tailored to the specific needs and preferences of each HCP. By applying logic and decisioning criteria, businesses can ensure that their engagement strategies are effective, efficient, and aligned with their overall goals and objectives.
Product Values
- The given statements are related to a messaging system that aims to deliver effective messages to drive behavior change and provide a positive user experience.
- The system prioritizes messaging and ensures that it is directed to the correct channel for maximum impact.
- It delivers messages that are designed to encourage action and change behavior for the better.
- Additionally, the system is designed as a learning platform that sends and receives updates to user profiles, allowing for customized messaging that can be tailored to meet individual needs and preferences.
- Overall, the messaging system is focused on delivering targeted, effective, and personalized messages that drive behavior change and improve the user experience.
Key Metrics
- Call avoidance
- Provider satisfaction
- Employee satisfaction
Target Customers
- Health Care Professionals
- Administrative
- Staff
- Clinicians
- Executives
- Employee Persona
- Call Advocates
- Field Advocates